At the heart of our mission is the joy of delivering affordable quality to you, our cherished audience

Inspired by the Values of Our Founder

Founded by our visionary leader, the group’s journey began with a simple idea: create brands that bring communities together through homeware. With a strong commitment to the environment, an eco-friendly brand was born, combining luxury with sustainability. The group’s essence is all about making luxury affordable, turning homes into comfortable and elegant spaces where everyone belongs.

What We Do

Empowering Homes: Crafting Quality Homeware Experiences for Every Lifestyle

At X11 Homeware, we elevate living spaces through curated homeware experiences. With a focus on quality and sustainability, our diverse brands offer comfort and style to suit various lifestyles. From luxurious bedding to exquisite bath textiles, we transform houses into havens, redefining the art of home

Our Brands